• Leafcutter NZ Team

Leafcutter: What's up with our name?

Updated: May 2, 2020

Coming up with a name for a business can be tough. In our case, it was because we had a lot of questions to discuss. Does the name represent who we are and what we do? Can we diversify and expand? Is it outside of the box but relatable?

After consultation with our team, we decided on Leafcutter NZ. But why Leafcutter you may ask?

Hearing the story most people remember it. The Leafcutter ant carries 50 times its own weight and is one of the top 10 most powerful animals in the world.

We thought a top 10 most powerful animal sounded pretty good and we could also relate to the ant being a small start-up business. We knew we could pack a punch by effectively growing success for businesses. Efficient and hard working, we get the job done!

Our reflections on choosing a business name:

  • Create a business plan and think long-term

  • Think broadly especially if you are wanting to diversify

  • Allow yourself growth within an industry

  • Seek feedback from your wider network

  • Own your story (title) and your story (vision/mission)

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