Every business has a story to tell, but are you telling yours in a way that truly connects with your audience? Whether you're a small business, start-up, or not-for-profit organisation, effective communication is the key to building trust, engaging customers, and standing out in a competitive market.
At Leafcutter Business Support, we help businesses craft compelling, newsworthy content that highlights their strengths and resonates with the right audience. If you're unsure how to showcase what makes your business unique, read on because a great story is one of the most powerful marketing tools you have.
Why storytelling matters for your business
In a digital world overflowing with information, people remember stories. While facts and figures are useful, emotions drive decisions. A well-crafted business story:
✔ Creates Connection - People want to support businesses they relate to. A strong brand story makes your business feel more personal.
✔ Builds Credibility - Sharing real experiences, successes, and challenges positions your business as authentic and trustworthy.
✔ Differentiates You - Your story is uniquely yours—use it to stand out in your industry.
✔ Drives Engagement - Whether on your website, social media, or email marketing, engaging content keeps people interested and invested.
How to tell your business story effectively
1. Identify what makes you unique
Before you start writing, ask yourself:
What inspired me to start this business?
What problem does my business solve?
How does my business make a difference to customers or the community?
Your story isn’t just what you do—it’s why you do it.
Example: Instead of saying, “We offer bookkeeping services,” tell the story:
"We help small business owners take control of their finances, reduce stress, and free up time so they can focus on growing their business."
2. Make it about your audience
While your story is about your business, it should always be told with your audience in mind. What do they care about? How does your business make their lives better?
Tip: Shift from “we” statements to “you” statements.
“We provide expert HR support.”
“You’ll have peace of mind knowing your HR is handled professionally.”
3. Use engaging, relatable language
Avoid corporate jargon. People connect with real, human stories. Keep your writing clear, conversational, and authentic.
Tip: Read your content out loud. Does it sound natural? If not, simplify it.
Example: Instead of “Our team is dedicated to optimising workflow efficiency,” try “We help businesses work smarter, not harder.”
4. Choose the right platforms for your story
A great story won’t have an impact if no one sees it! Use the right channels to reach and engage your audience.
Website - Your About Us page should tell your story, mission, and values in a compelling way.
Social Media - Share behind-the-scenes moments, customer success stories, and insights into your business.
Email Marketing - Regular newsletters keep your audience engaged and position you as an expert.
Media & PR – If you have a newsworthy story, getting featured in local media, blogs, or industry publications can boost your credibility and visibility.
Tip: Tailor your message for each platform. What works on Instagram may not work in a press release!
How Leafcutter Business Support can help
You don’t have to be a professional writer to tell a great story, that’s where we come in.
Monique, our communications expert, will:
Help you define your brand story and key messages.
Craft engaging website copy, blog content, and social media posts.
Develop compelling newsletters and media releases to increase your reach.
Whether you need a full content strategy or just a little guidance, we’re here to help.
📢 Ready to elevate your business communications? Get in touch today, and let’s start crafting your story together.
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